The Walter Athletic Facility is a newly constructed sports practice and training building comprised of state-of-the-art media and gym facilities and an indoor football field. We were asked to create a rich platform that presented current athletic content as a uniquely compelling experience and could be consistently updatable for the future.

Using both a shared content management platform and elegantly designed media templates deployed across each interactive footprint, Potion created a unique experience to engage and excite potential athletes interested in Northwestern.

The All Sports and Football walls utilize a book spline motif for sport navigation and open up to present more detailed information on a given topic. Both walls use the same content management system containing layout templates so that content can be changed and added to by Northwestern staff. Content included in each category is diverse ranging from photo and video galleries, current and alumni rosters, and hand written letters with fullscreen take-over capability.