Sensory Auction | Bombay Gin

On October 19th, 2021, Bombay Sapphire hosted the first-ever Sensory Auction, at the Lume Gallery in NYC, in which emotional responses to an original sculpture by Dan Lam were the bids, not money.

On this International Gin & Tonic Day, art lovers were given designated time slots to view Dan’s sculpture and fitted with state-of-the-art “neuro-aesthetic technology” to measure their emotional and impassioned responses with electrodes placed on the scalp to measure brain wave, galvanic tech placed on the skin to measure sweat droplets, and eye trackers to measure focus and engagement with Dan’s piece. My small part was to design the titles and explore the ambient visuals inside the space.

Artist Dan Lam with her sculptures.
Dan Lam with the auctioned Bombay piece.

Credits
Client: Bacardi
Agency: BBDO
Produced at BBDO

Motion Design: Brian Bowman